Instagram was launched as an uncomplicated photo-sharing social networking site which has now emerged into a powerful marketing channel. Even, top businesses deem Instagram among their top digital marketing platforms.
With 1.074 billion users worldwide, it becomes a tug of Wall to get noticed or even get people to interact with your page. Gaining recognition on this platform is not as effortless as it may look. It takes terrific strategy, efforts, and consistency to build an acknowledgment on Instagram.
The truth is that whatever business idea or whatever you would like to promote already exists. Therefore you should ask yourself the following questions:
- Can I deliver good yet consistent content?
- What is my goal?
- What makes my page different?
If you have successfully answered these questions and are satisfied with the answers then you can move on and focus on how to creatively boost your Instagram space.
Even with all the strategy in the world, there is always going to be a newcomer to the celebrity world, and in most cases, they won’t have to put in any work to gain millions of followers or engagement to their page.
This should not deter you because the truth is, people have the right to like as many pages as they want, and also to engage and interact with just as much. So, if you ever feel like you can’t compete with the big names out there, just remember this.
Now that we have that covered, let’s focus on some creative ways to make people engage with you. To begin, let’s look at what the term Instagram Engagement means.
What is Instagram Engagement?
This is simply measuring the interaction your content or post gets from your audience. Engagements on your post can be measured by using a range of social media metrics such as:
- Branded hashtags
- Direct Message (DMs)
- Followers and growth
- Mentions (Tagged or Untagged)
There are other social media metrics, and they are all easy to track on ig app. Use the data gotten to calculate your Instagram engagement rate.
An Instagram engagement rate is simply the percentage of people that saw your post and interacted with it. Keep in mind that the more interactions you have, the better your chances of getting boosted and reaching new audiences.
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Let’s look at 19 creative ways to boost engagement on Instagram;
1. Post A Story A Day
The concept of stories started with the idea where you can post your day-to-day activities to allow followers to know more about you or your brand. This is why stories last for 24 hours only.
Due to this audience expects your stories to be as generic as possible. However, you can mix and match your daily stories with personal as well as brand-related content to give your audience a feel of how your brand is part of your life.
With 500 million users accessing stories every day, it becomes essential for you to post at least one story a day that highlights your business.
The cherry on the top is that with the help of a story downloader you can also download your stories with music and share them across your other channels.
Check out my complete guide to drive leads using Instagram stories
2. Share Behind the scenes
This hack works wonders in enhancing engagement. Who does not love to know about the inside stories or secrets behind a successful product or video you just launched?
And what else can be a better place to share “in the making” stories than your own social media channels. Invite your audience and make them feel privileged by taking them backstage through your posts/videos where all the action is happening.
For example: If you are a video creator, you can show your audience how you shoot your videos.
Or if you create handmade products, you can share moments of how that product was created from scratch.
3. Create Shareable Content
Your social media platforms are the best place to show off your expertise about any topic. You know what your audience loves, so plan your content that they will not just like but are willing to share with others.
The key here is to post something your audience will find intriguing. It could be relatable quotes, tech hacks, funny memes or videos, recipes, fun facts, and so on.
You can also try to create a visually appealing post that highlights your knowledge. You can make the graphic as informative as possible so others cannot resist but share it or save it for later.
If you have a blog, find ways to repurpose your popular old blog posts to create new content. Refer to your analytics to find out the blog that gained more attention and share it to your feed again using new graphics.
Another great way of creating shareable content is by creating carousels. You can add up to 10 images in one carousel.
Just imagine how much info you can share on 10 images.
People are already taking advantage of this instagram growth strategy. Now it’s your turn to win your Instagram game using it.
Remember, you can also nudge your followers into saving or sharing your posts by adding a “Save this post” call to action to your intriguing posts. This will encourage users to visit the post again or share it with others.
View this post on Instagram
4. Share More Videos
Unlike stories, igtv Instagram videos stay for a lifetime on your feed so making them informative & appealing is essential. However, you do not need to make them unrealistic just to make those videos look appealing. Instead, for better results just focus on packing your video with full information while being natural and realistic.
Today’s audience is more interested in truth than perfection. If you are not sure ask yourself, what do you prefer and you will know what I mean. So, stop worrying about being perfect just be consistent with your video content. The more videos you will post, the more engagement you can create.
So what are you waiting for? Shoot that video, edit it and share it with the world.
5. Go Live
Instagram live streaming is the best tool one can use to boost engagement because you can do so much on live sessions. You can welcome your audience by calling their name or have a direct Q&A session with them to build an honest connection.
Not only this, but ig live video streams also give your audience the opportunity to spend time with you in real-time. They get to share feedback, plus you also get to interact with your audience in an intimate and engaging way.
This is a great way to build a loyal fanbase and level up your social media game.
During your live sessions, you can also talk about anything important you are working on, business achievements, introducing Instagram manager or even about yourself like how you are making your business happen. Honestly speaking your loyal audience wants to know everything about you. So, if anything important is happening it is worth sharing.
6. Take Advantage of Reels
Instagram reels came into the picture when TikTok became the most downloaded app in 2019. As you can relate the similarity of recording between an Instagram reel & Tiktok video.
While recording a reel you can record a video of up to 30 secs with options of adding music, voiceover, filters, stickers, overlay texts, etc. So create a reel that your audience will enjoy to increase your chances to reach a higher number of audiences compared to standard posts on Instagram.
Now it is up to your creativity. The more creative you will get with your reels, the more you can promote your brand to drive the interest of your target audience.
View this post on Instagram
7. Host A Sale
Alright, if you are using Instagram to promote your business then you might already know that you cannot drive an audience just by posting cute pictures of products. It takes an unlimited number of interactions too to build a fanbase that is interested in your business.
So, another terrific idea to draw the attention of your audience is to present an Instagram-only sale to make your community feel exclusive.
Stories disappear anyways in 24 hours so you can use that space to host a flash sale for 24 hours only.
8. Know Your Audience
All the above-mentioned steps were about your audience noticing you, now it’s your turn to not just notice them but also get to know them.
You can’t make great content if you don’t know who you are making it for.
Knowing your audience is essential to come up with an overall marketing strategy that helps to retain. To do so you can observe your insights. Figure out what type of posts are grabbing more attention and how your audience is responding to your brand/products.
Continuous observation of your analytics will help you understand your audience in a better way. When you know the demographic of your target audience, it will help you understand the tone to use, the type of content to post, and even when to post.
When you know your audience well enough, you can easily begin to understand what they love and try to incorporate them into what you publish.
9. Boost Your Page
Use Instagram Ads or boosted posts to get your brand promoted to more people. When done right, a boosted post can reach more people than a hashtag can.
The good thing with Instagram Ads is that you have control over who gets to see your post as you get to choose your target audience by age, location, gender, etc.
When done strategically, a boosted post will drive traffic to your page and ultimately leads to more engagements with your posts.
10. Join The Conversation
Make it a habit to join conversations online as there’s always a hot topic trending every day. Put yourself out there to join such conversations as much as possible.
You can leave comments under the post of similar brands or even pages that are different from yours but have a bigger audience.
Make sure you respond to comments and give honest answers to questions people can have about your brand. As increased interaction will enable you to sell yourself and your brand in an organic way.
If people tag you in a post or a story, always make sure you repost such posts on your page or stories as the case may be. Because when you acknowledge your people, it makes them feel seen and heard. This can make them excited to engage with you more in the future.
11. Use Instagram Stories Stickers
Instagram Stories Stickers are great for starting up conversations with your audience. It’s an opportunity to get their opinion about something. You can also use the stickers to build up anticipation for your posts.
Instagram Stories Stickers you can use to boost engagement include:
The Question Sticker
You use this sticker to create an opportunity for your followers to get to know you better. Your followers can ask any questions about you or your brand and vice versa.
However, any question doesn’t necessarily mean that your followers have all the freedom to go personal. Obviously, you don’t need to answer all the questions especially the ones that are way too personal to answer.
Feel free to answer the questions that you are comfortable with. Not only it helps to create a loyal fanbase but also lets you assess your brand with your audience.
This strategy works to boost interaction, engagement, and customer feedback in a fun way, so make use of this wisely.
The Quiz Sticker
This is an amazing tool that lets you assess if your audience has been paying attention to your posts and how much they remember. You can share trivia-style multiple-choice questions and track the results easily to find the answer.
You can also just post random questions for fun. This will spike your engagement.
The Countdown Sticker
You can use this sticker to build up an urgency among your audience towards something that you are going to publish soon. Be it an upcoming event, a big announcement, a new product launch or even the scheduled publish of your new content on your page.
Such urgency often creates curiosity among the audience which encourages them to get back to your page to access the big news.
12. Drive Traffic From Other Sources
There are so many social networks out there and you can drive traffic to your Instagram page by pointing people to your page.
How do you point people to your page?
That’s easy! You just share the link to your Instagram page on these sites, it could be as a post or in your bio.
You can also share the link to your page by including it in your email signature and your newsletter.
13. Post Consistently
The consistently you post, the more chances you have of people interacting with your posts. So make it a habit of consistently making noise on Instagram.
Don’t wait for long intervals between posts. This could lead to disinterest from your followers or audience. Also, make sure that you are not just posting consistently but that you are also being strategic with your posts.
It doesn’t matter if you post every day, if your posts come when your audience is asleep or preoccupied, chances are you will get little to no interactions on your posts.
14. Ensure That Your Captions Have Enough White Space
People tend to ignore bulky paragraphs, so your best bet is to have lots of white spaces to entice people to read your caption.
Try not to pack everything in one paragraph. Short paragraphs are the best for long captions. So make your paragraphs short, and leave a space before the next paragraph to create white space.
With the right amount of white spaces, you can write a really long caption and your audience will read it till the end.
15. Write Longer Captions
Now that you know that you need white space to attract your audience to your caption and have that locked in, write long and engaging captions to hold your attention.
Creative captions or good stories can help you here. So with every post, give all the details necessary to make your audience stick around. The better your caption, the better your chances of engagement from your readers.
Also always having good and meaningful captions could just be your niche.
Word of Caution: Just because you want to write a length caption, doesn’t mean that you have to repeat one thing over and over again. This can easily bore people and drive away your audience from your page.
Also, a long caption doesn’t mean a thousand words. You can just write a few sentences instead of just emojis. Focus on the interesting points and leave out unnecessary fleshing.
So get creative and have people come back for more.
16. Discover Your Best Time To Post
Instagram users are from all over the world with different time zones. So it is imperative that you track or monitor the time your posts get the most interactions.
Armed with this information, you can start making your post within the time frame where you can reach more people. With this, you can get the most engagement from your audience to grow your brand.
17. Use The Right Hashtags
Hashtags make it easy to search for anything so make it your business to know the most frequently used hashtags. Look at other pages, especially popular pages, then take note of the hashtags they use.
Make sure to only use relevant hashtags while avoiding oversaturated ones. Another important factor to keep in mind while using hashtags is to avoid using banned hashtags. A small research will be helpful for you to figure out the right hashtags.
When used correctly, the right hashtags can boost your engagement massively.
Check Out: 1000+ Top Hashtags On Instagram
18. Post Regularly With New Instagram Features
Whenever there is a new feature on Instagram, just like every other business, they tend to promote it a lot so as to encourage others to use them.
So whenever there is a new feature, update your app and get on board immediately. Since it’s a new feature, not many people will be using it so expect to have your page boosted for free by Instagram.
The more content you post with these new features, the more exposure for you. Remember, your goal is to have new followers and more interactions on your page.
So always be on the lookout for the latest features.
For example, People are scrolling reels for hours on Instagram these days, so why not target reels as much as possible to get noticed
19. Be Authentic
People are more likely to engage with your brand, when they can relate well with you, the person behind the brand. A perfect and polished page may look good but your target audience may be more interested in your cheesy captions or your sense of humor.
Build your brand as you go, people want to be on a moving train so as to feel like part of the process. Just be yourself and your brand will have its own unique selling point.
These 19 creative ways will definitely boost your engagement on Instagram and help put your brand out there.
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